Why your website loads slow — and what it costs you
Site speed is treated as a technical concern, which is why it stays broken. It is a revenue concern. Every additional second of load time costs roughly 7% of conversions, and on mobile the drop-off is steeper still.
Images are almost always the culprit
The most common single problem we find is a 4MB photograph displayed at 400 pixels wide. Correctly sized, compressed, modern-format images routinely halve load time on their own, before anyone touches code. Start here because it is the cheapest fix available.
Plugins you stopped using are still loading
On WordPress especially, every plugin adds requests whether or not the feature is in use. Audit the list, remove what is dormant, and consolidate anything doing an overlapping job. Deactivated is not the same as deleted.
Nobody has ever left a website because it loaded too quickly.
Layout that jumps while it loads
Cumulative Layout Shift — content moving as fonts and images arrive — is the vital most sites fail and the one users feel most. Reserving space for images and loading fonts predictably fixes it, and it is invisible work that makes a site feel twice as solid.
What good looks like
Aim for a Core Web Vitals pass and a performance score above 90 on mobile, then keep it there. One hospitality client’s rebuild took load time from 4.9 seconds to under 2 — a 61% cut — and both rankings and direct bookings rose alongside it.
Rebuild or repair?
If the site converts and is merely slow, repair it. If speed problems come from a theme fighting its own page builder, repair becomes an annual tax and a conversion-first rebuild is cheaper over two years. An honest audit tells you which of the two you have — ask us for one.
