Be first when buyers are ready to spend.
Search, Shopping, and Performance Max campaigns tuned weekly for one number: your cost per lead. Managed by certified specialists, tracked call-by-call and sale-by-sale in your live dashboard.
Your budget goes where the profit is.
Most wasted ad spend hides in three places: keywords that attract the wrong buyers, campaigns Google "optimises" toward cheap-but-worthless clicks, and landing pages that leak. We start every account — new or inherited — with a forensic audit of all three. Search terms get scrubbed weekly, negative keyword lists grow constantly, and budgets shift toward the campaigns producing leads that actually close, not just clicks that look busy.
That's why our average account cuts cost per lead 38% in the first 90 days — usually before spending a dirham more than they already were.
Tracking that follows the money.
"We got 200 clicks" means nothing. Before campaigns launch, we wire conversion tracking end to end: form fills, phone calls (with call recording where legal), WhatsApp taps, and — for ecommerce — revenue per sale. Every optimisation decision afterward runs on real profit data. When Google's automated bidding gets smart signals, it works brilliantly; when it gets vague ones, it burns money. We feed it the right signals.
You see everything in the live dashboard: spend, leads, cost per lead, and return — daily, not in a monthly surprise. And the ad account is yours, so the data and history stay with you forever.
What's included
Rated where it can't be faked.
Clients on camera — real websites, real numbers.
What professional Google Ads management actually involves.
Built on search intent, not impressions
Google Ads works because it reaches people at the exact moment they’re looking for what you sell. Managed well, it’s the fastest, most measurable growth lever a business has; managed loosely, it’s a subscription to expensive clicks. Our management is built around intent: every keyword, match type, and negative list exists to filter your budget toward searches that end in revenue — and away from the ones that only look busy.
Campaign types, chosen deliberately
Search campaigns capture existing demand. Shopping and Performance Max scale ecommerce with product feeds tuned weekly. Display and YouTube re-engage visitors who didn’t convert the first time, and remarketing closes the loop. We don’t run every campaign type by default — we sequence them, starting where your cost per lead will be lowest and expanding as the account earns the data that automation feeds on.
Conversion tracking before spend
Not a dirham of budget goes live until tracking is verified end to end: form fills, phone calls with duration filters, WhatsApp conversations, and ecommerce revenue where relevant. It’s the unglamorous work most accounts skip — and the reason our optimisation decisions run on profit data rather than guesses. If you’ve run ads before and never trusted the numbers, this is usually the first thing we fix.
Microsoft, Meta and TikTok ads too
Microsoft (Bing) Ads regularly delivers cheaper B2B leads; Meta and TikTok build demand where Google captures it. Because one team runs all your paid channels into one dashboard, budget moves monthly to whichever platform is producing the cheapest qualified lead — keeping your blended cost per acquisition falling instead of drifting up.
Weekly optimisation, documented
Every week your account gets search-term scrubbing, bid and budget adjustments, ad-copy tests, and audience refinement — all logged in a change history you can inspect anytime. Monthly, your project manager reviews the numbers with you: cost per lead by campaign, what we changed, what’s next, and where we’d move budget if it were our own money. We treat it like it is.
Landing pages included
Half of ad performance happens after the click. Our team builds and A/B tests dedicated landing pages — fast, focused, one clear call to action — instead of sending paid traffic to a homepage built for browsing. Accounts that pair well-run campaigns with proper landing pages routinely cut cost per lead by a third without touching a single bid.
Budgets, honestly advised
We tell you the realistic entry budget for your market before you commit — and we’ll tell you plainly if Google Ads isn’t the right first channel for you at all. Media spend goes directly from your card to Google, never through us and never marked up, and the management fee is a flat retainer agreed in writing. Start with a free ads audit: it shows exactly where a current account leaks, or what a new one should expect to pay per lead.
Questions clients ask about paid search
Budgets, timelines, and what a well-run account actually looks like.
Still have questions? Talk to us →